The Viagra 'Couple'

I doubt there's anyone in the western world who is unfamiliar with Viagra - our email accounts are bursting with spam promising cheap alternatives or herbal substitutes, tv regularly references it, and there's a new club culture exploring its highs. When it comes down to it though, Viagra is not a product you would consider easy to advertise considering the (legal) scenareos it is used. So what do you do?

Well, you need to imply what will being happening once the drug is taken but not show it, and you need to utilise an attractive demographic to show this. Phizer have managed to do this excellently. Watch while an elderly couple make the long trip upstairs. With each step of the way they grow flirtier, younger and more 'in the mood'.

The tagline reads "Like the first time" and suitably closes up the ad. All in all, a great concept and a very good execution.