Google Wonder Wheel

I posted on Thursday about Google's new Options for Search. Google produced a nice video about the new features, and hopefully you all watched it, so I didn't go into a great deal of detail. However, having had a good play around with the new features, I thought that the new Wonder Wheel function deserved a bit of elaboration.

Wonder Wheel is one of the new tools allowing you to refine your search and find alternative keywords. Once you've performed a search, click on the new 'show options' link in the top left hand side of the results window. Towards the bottom of the list is Wonder Wheel. Clicking on the link will reveal a keyword cloud. In the below example I searched for 'Marketing'.

The main reason I thought that Wonder Wheel deserved a bit more attention is because I realised it's a great tool for developing SEO and PPC keyword alternatives, through Google's own suggestions. Obviously you can pop into your AdWords account and use the kyword tool but this is a fast and simple way to generate keyword lists in seconds. Definitely worth keeping in mind, especially when preparing initial proposals.